Author: Cheryl Perry

We are thrilled to announce Crescere Digital’s Co-Founder & Creative Director, Cheryl Perry, has been appointed to serve on the USA Triathlon Board of Trustees!

The USA Triathlon Board of Trustees is a 501(c)(3) non-profit organization and the charitable arm of USA Triathlon. Their mission is to transform lives through sport by providing opportunities to swim, bike and run.

Since starting her athletic journey eight years ago, Cheryl has made a profound impact on the community & continues to inspire those around her.

Cheryl is a six-time IRONMAN Finisher and nine-time Half IRONMAN Finisher. She has completed over 25 sprint and Olympic distance races and many 5k, 10k, Half Marathons and Marathons.

She also is a member of the local Vahalla/Valkryie Triathlon Team and produces the Woodtrace Kids Triathlon for Friendswood Development Company.

Each morning she trains before the sun rises to run, swim and bike in preparation for the opportunity to qualify for some iconic competitions in the future!

Her dedication and passion for the sport are admirable, and to say this role is well-deserved is an understatement.

Keep being badass, Cheryl!

For more information on the USA Triathlon Foundation, click here.

Crescere Digital was presented with the Greater Houston Builders Association PRISM award for Best Digital Experience for the 360 Tour of Woodtrace which the team produced and wove into the community’s website in 2020. Crescere Digital was also a finalist for Best Website for their work on baytowncrossings.com.

As the digital marketing company handling all of the digital work for Friendswood Development Company, owned by Lennar, Crescere Digital is always looking for innovative ways to engage home buyers. In 2020, the pandemic dramatically changed how home buyers shopped for a home. “People were really doing a lot more research online from their current home before heading to a sales office,” according to Crescere President Chris Dickson. “These community tours are super cool and give home buyers a view of the community that simply wasn’t possible just a few years ago.”

Friendswood Development Company was also awarded Best Community Entrance for Winward and Best Sign Program for Woodtrace.

Crescere Digital works closely with Friendswood Development Company’s marketing agency, Boe Creative, to develop award-winning and impactful programs for the company.

Pictured left to right: Michael Reamer, Lennar Houston President, Chris Dickson, President – Crescere Digital, Emily Muchow, Marketing & Events Manager Boe Creative, Michael Johnson, Vice President Friendswood Development Company, Ryan Boe, Digital Marketing Manager Crescere Digital.

Crescere Digital recently launched a modern and intuitive website for Harris Construction. Their experienced graphic designers and developers created content and graphics that clearly represent this family-run company’s history of providing outstanding infrastructure services to the Greater Houston area.

Users can easily navigate the new platform, which was built on WordPress, to learn more about Harris Construction’s experienced leadership, their dedication to their client’s project needs, the company’s commitment to safety and the successful communities they have helped to create.

Crescere Digital’s experience and expertise expand well beyond website design. We are here for all of our client’s digital marketing needs. We provide a broad digital marketing program to grow our client’s brand recognition and overall awareness. As a Google Partner, Crescere Digital will facilitate advertising to potential customers, assist with developing organic social media strategies, blogging and more.

Crescere Digital recently launched a modern and mobile responsive website for Fairwater Community. The beautifully designed website features the new master-planned community by FORESTAR in Montgomery, TX.

Crescere Digital’s experienced graphic designers and developers created a user-friendly site featuring informative pages on Fairwaters convenient location, award-winning builders, and lifestyle amenities. The open-source content management system will make future updates an easy task to achieve.

In addition to the new website, Crescere Digital’s team will be managing Fairwater Communities online presence. A broad digital marketing program will be used to grow the community’s brand recognition and overall awareness. As a Google Partner, Crescere Digital will facilitate advertising to potential homebuyers and Realtors.

Organic social media platforms will also be managed by Crescere Digital for Fairwater via Facebook, Instagram, Twitter, Pinterest and YouTube. Crescere Digital will highlight Fairwater’s award-winning builders, D.R. Horton and CastleRock Communities, create content for the website blog, and highlight the highly-acclaimed Montgomery ISD school district.

Fairwater is an incredible upcoming community where value and convenience come together. Crescere Digital is proud to partner with FORESTAR to reach those potential homebuyers who will love to make Fairwater their home.

To learn more, please visit the Fairwater Community and stay up-to-date by following them on their social media channels.

Did you know there are over a billion internet users with a disability or other impairment? In order to reach this audience and expand your businesses reach, Facebook has provided some basic tips for digital inclusion.

Making your Facebook and Instagram content accessible to people of all capabilities ensures your message is seen or heard equally online.

Here are some items to consider during the creation of your content:

Simple Language – Use simple and easy to follow sentence structure for your written content. Avoid using all capitals as it can be more difficult for those with cognitive and learning disabilities.

Hashtags – Capitalize each word in a string following a hashtag; for instance, #FriendswoodDevelopmentCompany. CamelCase, as it is referred to, is easier for a screenreader used by visually impaired.

Emoji – Picture emojis have matching text that can be picked up by a screen reader. Avoid emoticons that use text “_(“/)_/“) as they are harder to decipher.

Color – Avoid placing text over pictures and instead place text on a high-contrast background.

Photos – Use alt text for photos to provide a brief description. Visually impaired individuals can utilize the screen reader to describe the image to them.

Animated GIFs – Strobing and flashing content can make it difficult to focus for people with cognitive and learning difficulties. Consider animated GIFs that flash no more than 3 times per second and last no longer than 5 seconds.

Audio and videos– Consider using text transcript for those with hearing impairments. This can also be beneficial for those watching in a noisy environment or where they can not turn on audio.

We hope this information assists you in creating accessible content for all of your current and potential followers.

SOURCE: Social Media Today

Crescere Digital recently launched the Baytown Crossings website featuring the new master-planned community by Friendswood Development Company in Baytown, TX.

The site features information regarding the convenient Baytown location, first-class Houston builders, and an array of amenities, including lakes, walking trails, parks and playgrounds.

Two of the four planned neighborhoods in this new 520-acre community, Ashbel Cove and Wooster Trails, have completed their model homes and are currently building for prospective homeowners.

A virtual grand opening is currently taking place offering virtual tours of the Lennar and Beazer Homes being offered within Ashbel Cove. Wooster Trails recently opened their nuHome builder model which also has a virtual tour available online.

The Baytown Crossings master-plan includes a future on-site elementary school that will be part of Goose Creek CISD.

To learn more, please visit the Baytown Crossings website and stay up-to-date by following them on their social media channels.

Hootsuite has provided marketers with some Facebook insights for 2020 that should be considered in all client strategies. Since Facebook is determined to position themselves as a transparent platform for its users, they have added a feature called, “Why Am I Seeing This,” for users to understand why a certain advertisement or post is being shown to them. The emphasis on transparency has affected what users see on their News Feed from brands because the algorithm is based on the following factors:

Engagement
Brands and businesses look forward to reactions and comments on their posts from users because they provide important feedback needed to determine how and what to share with their audiences. The more users engage with a certain post, the longer it stays on their News Feed and it is more likely to show up on their friends’ feeds as well. Once Facebook determines what a user is interested in, they will share content from related brands and businesses as a way to ensure a user is seeing content that they want to see.

Type of Content
Facebook prioritizes trending content. Video content, especially those longer than 3 minutes, has become increasingly popular on social media. Therefore, brands and businesses that post video content will show up more frequently on News Feeds.

Frequency of Posts
Consistency is important because it determines how active a brand is on social media. Facebook wants to focus on brands and businesses that they know are determined to connect with their audiences. The platform will prioritize content from brands that are more active on Facebook.

What Businesses Should Do

Create Videos and Utilize the Live Function
This can be a game changer for brands especially if the videos convey useful information. Videos automatically play when a user scrolls to it on their feed, which is why the content of the video is essential. The longer a user stays on a video, the better the post will rank on Facebook’s algorithm. Facebook will prioritize Live video content as well as a way to incentivize brands to move towards this feature.

Start Conversations
Posts that are able to spark conversations will be considered high quality. Engagements like ongoing conversations are the best way to organically “boost” posts. The more engagements there are, the longer the post will stay at the top of the audience’s News Feed.

Use Groups
Facebook wants to promote businesses that have cultivated a genuine connection with their audiences. The Groups feature allows users to join a group that revolves around subjects that they are interested in, which in turn promotes user-generated content.

“Boost” Your Organic Posts
Boosting Facebook posts is a great way to attract new users to business pages. Facebook provides information on which organic posts are generating an ample amount of traffic. Brands and businesses can then decide whether to further promote those posts. This feature ensures a boosted post’s success due to its preexisting success through organic social media.

Our team understands that digital marketing changes every day. Crescere Digital is determined to research and understand these changes as they pertain to each client. Our goal is to ensure your message finds its way to the right audience. Contact us today to find out how Crescere Digital can help your business.

SOURCE: Hootsuite

Pinterest is known as the platform for inspiration. Although it is wildly popular for home decor and fashion, brands across all industries can benefit from an active Pinterest account. The platform has been quietly growing for some time and has surpassed the growth of other social media platforms for 2019. This is the perfect time for businesses to implement Pinterest into their marketing strategies.

Access to Millions of Active Users
Brands and businesses using Pinterest will have access to more than “335 million total active users” on the platform. Businesses can take advantage of the growing number of users by posting appealing photos of their products to their Pinterest accounts. The goal is to become a source of inspiration for Pinterest users.

Product Discovery and Purchase Ability
Users typically know what they are looking for before visiting Pinterest for inspiration. The platform offers in-stream purchasing to provide users with a one-stop shop environment. If users can find the exact product they are looking for, there is a very likely chance that they will purchase the product. Businesses can benefit from this feature by optimizing the search terms of their pins. Pinterest can become another source of revenue if businesses can provide exactly what users are searching for.

Growth
Pinterest has experienced exponential growth in users and revenue. By utilizing trending social platforms, brands can appeal to the existing users as well as the increasing number of new users. Due to its continuous growth, Pinterest is a platform that offers a tremendous opportunity for your business!

Crescere Digital is committed to providing clients with the most up-to-date services by understanding the latest trends in digital marketing and social media. Our team focuses on tailored strategies for businesses based on their target audiences. Contact us to find out how your message can reach the right people today!

SOURCE: Social Media Today

Crescere Digital is excited to announce the launch of katyboardwalkdistrict.com for the new Katy Boardwalk District.

The site shares information about the upcoming hotel, conference center, residential properties, retail opportunities available, and even the district’s own nature preserve.

The Katy Boardwalk District is being developed by KB Development, Next Capital Ventures, Sueba USA, CBRE Group, KDW, and the City of Katy. This lakefront destination will be located south of I-10 on Kingsland Boulevard. This development will welcome many families and businesses to the city of Katy, and Crescere Digital is happy to be a part of this exciting new project.

Please visit the website for more about the Katy Boardwalk District.

Crescere Digital is proud to announce the launch of the Del Bello Lakes website. Working closely with Boe Creative, the agency for this new community in the city of Manvel, and developer Shea Homes, Crescere Digital brought the community’s vision to life with delbellolakes.com.

The site features information about the full-featured recreation center and the amazing builder line-up featured in the community, which will include Shea Homes, Perry Homes, Ashton Woods and Westin Homes. A spring 2020 grand opening is planned. The community is located along Highway 288 near Highway 6, and is named after the Del Bello family, one of the original settlers of Manvel in the early 1900s.

To learn more, please visit the Del Bello Lakes website and stay up-to-date by following them on social media.

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