Author: Cheryl Perry

As the new year begins, The West Houston Association (WHA) has named Crescere Digital Partner Randy Corson to its Board of Directors. Corson will be the board representative for Mischer Investments. Corson’s history with the WHA spans back many years as Mischer Investments was a founding member in 1979 and his grandfather, Walter Mischer Sr. received the group’s prestigious Impact Award in 2004. “Mischer has been in business for more than 65 years,” said Corson. “I’ve been involved in many different roles with WHA over the years serving on different committees and two years ago, I went through the leadership program… and now I’m thrilled to be a part of the Board. We promote development, mobility and infrastructure in West Houston, and living here, I have a real interest in how things progress.”

The West Houston Association has a 40-year history of bringing new ideas to Greater West Houston in infrastructure, public policies and planning. They are a 501c4 nonprofit organization that aims to create a better living and working environment for the 1.6 million residents and 600,000 employees in Greater West Houston.

Randy Corson and Cheryl Perry have joined forces to create a new digital marketing company, Crescere Digital. Corson is Vice President of Residential Development for MISCHER, where he is a third generation member of the MISCHER family business. Perry has owned Boe Creative Services since 1999 and has handled the marketing and advertising for MISCHER for several years. "Cheryl and I have worked together and successfully marketed MISCHER's communities, including Cypress Creek Lakes. We decided to enter into this new venture because we see a need for these services with an elevated level of service and quality locally," said Corson.

Crescere (which means "to grow" in Italian) Digital has a built-in client base of Boe Creative Service clients. Boe Creative lifted all of its digital marketing work and digital team members over to Crescere Digital. "Our digital team will continue to serve Boe Creative clients and work closely with our marketing team, but Crescere Digital will focus exclusively on digital offerings," said Perry.