Author: Alli

Nailor Industries, Inc. is an international HVAC manufacturer providing innovative products backed by unparalleled customer service.

The Crescere Digital development team worked closely with the Nailor team to incorporate a new contemporary design and upgrade the website CMS framework to the most recent modern version for enhanced security, performance, SEO, and accessibility.

The new website is not just a visual upgrade, it’s a user-centric improvement. Now, it’s optimized for mobile usage, offering seamless browsing. This is arguably one of the most essential features of our upgrade, ensuring a better user experience for visitors. Explore the new website at nailor.com.

If your company’s website doesn’t transition smoothly from computer to mobile, you might be losing visitors and potential customers. Let’s connect and discuss how we can optimize your website to improve your business. 

Crescere Digital is excited to announce the launching of the new partnersinbuilding.com website! We feel extremely fortunate that Partners in Building partnered with us to create this sleek new site.

Partners in Building is truly one of the most unique building companies in the nation. Building only custom floor plans for their clientele, the company needed a website that was as customized as their building philosophy. 

Working closely together, we created a site that is easy to navigate and features a robust content management system so the company’s in-house marketing team can handle all the day-to-day communication with customers. 

The site is packed with new features to make it easy for home buyers to navigate all the stunning images and videos Partners in Building has to showcase.

Explore the new website at partnersinbuilding.com 

Does your company’s website need a fresh new look? Let’s connect!

Let’s talk about connecting with your audience beyond the screen. In today’s technology-driven world, where we all have our heads in our phones, nurturing brand-customer relationships on social media is more critical now than ever. 

There are 3 essential characteristics these relationships must have to be successful and boost your business. 

Trust

Your audience must trust the message you are sharing with them. How does a business build trust? 

• Get to know your demographics, what they want & how to communicate with them. 
• Create personable content by showing behind-the-scenes of your business and the faces that make up your team and company.
• Create quality content that resonates with your target audience.
• Share customer testimonials.

Value

Each piece of content shared on your company’s social media channels should hold value, whether to entertain, inform, or educate. Give your audience a reason to engage with your content & want to come back for more, thus building that relationship. There should be consistent branding & a thought-out strategy behind your content that makes sense for your company.

Authenticity 

Your audience wants to know you! Yes, really, they do! There are many ways a business can show authenticity online. Here are just a few:

• If you mess up, own up to it. Consumers value transparency, which will harness their trust in you.
• Stay true to your company values. You do not need to follow every new trend just because the competition is doing it. If it doesn’t resonate with your company, don’t bother.
• Share the story behind the brand.

Remember, all relationships take time. These tips are a guide and the first step your business should take to develop and nurture stronger brand-consumer relationships.

At Crescere Digital, our team of experts is committed to crafting result-driven digital marketing solutions tailored to your business needs.

If you’re ready to learn more about incorporating these digital marketing tips into your strategy, let’s connect!

The Crescere Digital web development team has been knocking out exceptional new client websites in 2024, and this is only the beginning! 

Our team of professionals crafted a new & improved modern E-commerce website for 360 Tactical Training. 

360 Tactical Training is a Houston-based firearms & tactical training company. They provide the highest level of defensive training to responsible citizens, law enforcement, corporations and private security companies.

When developing the new site, it was pivotal to create a seamless user experience for visitors to navigate the courses, tactical products & more. The new modern responsive website has simplified the management of their store and products from the previous website.

Check out the new 360 Tactical Training website at 360tacticaltraining.com.

Does your company’s website need a refresh? Let’s Connect!

Crescere Digital is excited to announce the launch of the University of Houston C.T. Bauer College of Business Foundation’s brand new website! 

The UH College of Business Foundation administers over twenty scholarship funds and endowments. Scholarships, whether to support undergraduate scholarships or graduate fellowships, make a profound difference on Bauer students, freeing them from the necessity of part-time jobs, allowing them to focus more time on their academic pursuits and extracurricular activities.

Our collaboration with the UH team was a pleasure, resulting in the creation of a sleek and modern website. This platform highlights the Foundation’s extensive scholarship programs and is a valuable student resource. We take pride in contributing to the development of a website that not only showcases the Foundation’s mission and enhances the overall experience for the Bauer College community.

Explore the new website at uhcollegeofbusinessfoundation.org & share it with students attending the C.T. Bauer College of Business.

The marketing landscape in 2024 promises to be dynamic, challenging, and full of opportunities. From immersive technologies to building brand authenticity, businesses that stay ahead of the curve will forge stronger connections with their audiences. 

Here are three marketing trends to look out for this new year.

Mastering Short-Form Content 

In an era of information overload, attention spans are shrinking, and consumers crave quick, easily digestible information. Short-form content will continue to thrive on TikTok, Instagram Reels and YouTube Shorts. Mastering short-form content is about understanding your target audience & creating engaging content that delivers value within seconds.

Creating Authentic Connects & Campaigns

Consumers value authenticity now more than ever. Although AI has also become an innovative tool for marketers, there needs to be a balance between technology and a genuine human connection. 

Here are two ways your business can foster authenticity:

• User-Generated Content (UGC) – Encourage your audience to share their experiences and stories related to your brand. User-generated content showcases real interactions and builds a sense of community. Craft narratives that go beyond product features. 
• Storytelling With Purpose – Share stories that highlight your brand’s journey, mission, and impact. Storytelling with purpose creates an emotional connection, making your brand more relatable and authentic. Consumers resonate with narratives that have a genuine and meaningful message.

Social Commerce Expansion

We will continue to see e-commerce functionalities incorporated directly into social media platforms. In simpler terms, it means that on platforms like Instagram, Facebook, or Pinterest, users can browse and discover products and make purchases without leaving the app. It’s like having a little store built into your favorite app! For businesses, this is a great way to showcase products to a broader audience and simplify the buying process for customers.

Are you ready to elevate your digital strategy in 2024? We’re here to help boost your business. Let’s Connect and explore how we can help you. 

In the spirit of giving, Crescere Digital has once again teamed up with Boe Creative Services to make a meaningful impact this holiday season. This year, the dynamic duo enthusiastically participated in the Greater Houston Business Association’s (GHBA) annual Adopt-A-Family program, bringing joy and surprises to a deserving family. The collective effort didn’t stop there—everyone gathered to carefully wrap the gifts, turning it into a festive and heartwarming team-building activity.

Each year, the GHBA and its members partner with the Houston Housing Authority to support those less fortunate in our community and provide a more joyous holiday for local families. The Frank Aranza Adopt-a-Family Project is a longstanding holiday tradition for the GHBA and its members.

GHBA members are ‘adopting’ 40 families from the Houston Housing Authority. Companies fulfill the Wish List of a family in need, providing children’s gifts, basic necessities like food and hygiene items and even holiday trimmings.

We are thankful for the chance to make a difference in our community. A special thank you to GHBA for providing us with the platform to give back to this worthwhile cause.

What is Digital Marketing?

At its core, digital marketing is any marketing conveyed through a digital device such as smartphones, laptops, personal computers, and other devices. Marketing specialists work to promote brands through many mediums, including, but not limited to, content creation and search engine optimization. 

Paid Marketing V.S. Organic Marketing

Digital Marketing encompasses a multitude of areas, but it can be broken down into smaller specifications. Think of an instance where you make a new friend, in this analogy, you can think of paid digital marketing as the introduction and organic marketing as maintaining the relationship. A relationship is not possible without one or the other; rather, they work together to complement one another. 

Why is Digital Marketing important?

In the golden age of technology, your online presence is an asset that can either work for or against you. Maintaining a positive image and relationship with your audience is crucial to your success, and this is where organic social marketing comes in. At the top of the funnel, paid marketing generates leads that can then be converted to sales, but only after trust and credibility are built by organic social marketing. The two work in conjunction to ensure there is a tested system to become visible to potential clients, gain their trust, and ultimately convert the lead to a sale.

The Benefits of Digital Marketing

Targeted Audience – Digital marketing is better able to convey a message to a desired and specific group of people than traditional marketing can. 

Personalization – Personalizing email campaigns for each customer proves to be much more effective than marketing to an unspecified consumer group. Traditional marketing, such as billboards and magazine ads, cannot provide this extra step.

Quantifiable Results – Having measurable results due to tracking software is much more possible in the digital space, where you can adjust your strategy as needed.

Stronger Connection – With Digital marketing, you are able to constantly engage with your customers, which fosters a stronger relationship with them. A maintained relationship with your audience will keep them interested in your products & services.

Convenient Conversions – Conversions are simplified with digital marketing because consumers can take immediate action after viewing your ad or content, making conversions more likely and frequent.

As a boutique agency, Crescere Digital takes a hands-on approach with every client. Our team of experts crafts personalized, effective strategies, guiding you through the process to gain a deeper understanding of your digital landscape. We remain readily accessible to collaborate and fine-tune both paid and organic campaigns.

Ready to elevate your company’s online presence? Let’s connect and explore the possibilities for developing your digital marketing strategy.

Let’s dive into the world of websites.

Creating an enjoyable website experience is incredibly important when it comes to first impressions, especially considering that it frequently serves as the initial interaction between your brand and prospective customers.

Whether starting from scratch or revamping an existing site, this list will guide you through ten fundamental elements capable of elevating a website from good to outstanding!

1. Clear Vision:

Every great website starts with a clear purpose. Before thinking about design, ask yourself, “What do I want visitors to do on my website?” Whether you showcase your portfolio, sell products, provide information, or generate leads, a well-defined purpose sets the stage for the entire design process.

2. Knowing Your Audience:

Knowing your target audience is crucial. Understanding their needs, preferences, and pain points allows you to tailor your website to cater to their specific interests. Conduct market research and create user personas to guide your design decisions.

3. Upfront Navigation:

Ensure your website’s navigation is intuitive and user-friendly by organizing your content logically, using clear menu labels, and offering a search bar for easy access to information. Craft a compelling copy that conveys your message effectively and prioritizes clarity.

4. Search Engine Optimization (SEO):

SEO is the key to getting your website noticed in the vast online landscape. Optimize your content with relevant keywords, use meta tags, and ensure your website is mobile-responsive. Make sure that your text matches the content of your website, as this helps search engines index your site accurately.

5. Brand Style:

Your website’s design should reflect your brand’s personality and resonate with your target audience. Choose a cohesive color scheme, typography, and design elements that align with your brand identity. Select fonts that are easy to read, align with your brand, and maintain consistency throughout your website.

6. High-Quality Imagery:

Crisp, well-composed visuals can significantly impact user perception of your website, so invest in high-quality images and graphics that enhance your content and engage visitors. Beyond static images, consider the use of videos, infographics, and interactive elements to make your website even more visually appealing.

7. Fast Page Speeds:

Slow-loading web pages can be a deal-breaker for users in an era where information is expected at the speed of light. Research has shown that users are more likely to abandon a website if it takes too long to load. Optimize your website’s performance by compressing images, minimizing code, and utilizing content delivery networks.

8. Sensible Sales Points:

If your website aims to sell products or services, make the purchasing process seamless. Begin by clearly highlighting your value propositions on your website’s main pages. Showcase what sets your products or services apart from the competition by highlighting these value propositions, offering transparent pricing, and providing multiple payment options.

9. Mobile-First in Mind:

With the majority of internet users accessing websites on mobile devices, adopting a mobile-first mindset is now optional but essential. Ensure your site functions flawlessly on various devices and screen sizes, offering a consistent user experience. 

10. Trust Signals:

Building trust with your audience is crucial. Visitors need to feel secure and confident when interacting with your site, especially if they purchase or share personal information. Incorporate trust signals such as customer reviews, certifications, and security badges to reassure visitors that your website is reliable and safe.

An optimized website evolves into a true embodiment of your brand’s values. It serves as a magnet for prospective clients, enticing them with its user-friendly design and providing returning clients with an improved online experience. This transformation isn’t solely focused on boosting website traffic; it’s a deliberate effort to nurture enduring relationships, establish trust, and position your brand for sustained success in the digital arena. By adopting these ten fundamental elements, you have the opportunity to watch your website transform into a powerful tool that elevates your business to new heights.

At Crescere Digital, we proudly showcase a track record of delivering stellar client websites, many of which have earned prestigious awards and recognitions.

Our dedicated team of professional website developers is here to address any inquiries regarding optimizing your existing website. Let’s connect and explore the possibilities together!

Cheers to National Intern Day!  Today, we celebrate our fantastic Marketing Intern, Taylor Welch.

Taylor is a senior at the University of Houston pursuing a Bachelor’s in Retail and Consumer Science.

During her internship, Taylor has been expanding her organic social media marketing knowledge alongside our Director of Social Media, Alli Stout.

Get to know Taylor with these interesting tidbits:

She enjoys practicing yoga and embarking on nature hikes.

Having worked as a Starbucks barista in the past, she crafts a mean cup of coffee.