Why Should Businesses Use Pinterest

Why Should Businesses Use Pinterest

February 28, 2020

Pinterest is known as the platform for inspiration. Although it is wildly popular for home decor and fashion, brands across all industries can benefit from an active Pinterest account. The platform has been quietly growing for some time and has surpassed the growth of other social media platforms for 2019. This is the perfect time for businesses to implement Pinterest into their marketing strategies.

Access to Millions of Active Users
Brands and businesses using Pinterest will have access to more than “335 million total active users” on the platform. Businesses can take advantage of the growing number of users by posting appealing photos of their products to their Pinterest accounts. The goal is to become a source of inspiration for Pinterest users.

Product Discovery and Purchase Ability
Users typically know what they are looking for before visiting Pinterest for inspiration. The platform offers in-stream purchasing to provide users with a one-stop shop environment. If users can find the exact product they are looking for, there is a very likely chance that they will purchase the product. Businesses can benefit from this feature by optimizing the search terms of their pins. Pinterest can become another source of revenue if businesses can provide exactly what users are searching for. 

Pinterest has experienced exponential growth in users and revenue. By utilizing trending social platforms, brands can appeal to the existing users as well as the increasing number of new users. Due to its continuous growth, Pinterest is a platform that offers a tremendous opportunity for your business!

Crescere Digital is committed to providing clients with the most up-to-date services by understanding the latest trends in digital marketing and social media. Our team focuses on tailored strategies for businesses based on their target audiences. Contact us to find out how your message can reach the right people today!

SOURCE: Social Media Today

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