Crescere Digital Wins GHBA PRISM Award for 360 Tour of Woodtrace

October 6, 2021

Crescere Digital was presented with the Greater Houston Builders Association PRISM award for Best Digital Experience for the 360 Tour of Woodtrace which the team produced and wove into the community’s website in 2020. Crescere Digital was also a finalist for Best Website for their work on

As the digital marketing company handling all of the digital work for Friendswood Development Company, owned by Lennar, Crescere Digital is always looking for innovative ways to engage home buyers. In 2020, the pandemic dramatically changed how home buyers shopped for a home. “People were really doing a lot more research online from their current home before heading to a sales office,” according to Crescere President Chris Dickson. “These community tours are super cool and give home buyers a view of the community that simply wasn’t possible just a few years ago.”

Friendswood Development Company was also awarded Best Community Entrance for Winward and Best Sign Program for Woodtrace. 

Crescere Digital works closely with Friendswood Development Company’s marketing agency, Boe Creative, to develop award-winning and impactful programs for the company. 

Pictured left to right: MIchael Reamer, Lennar Houston President, Chris Dickson, President - Crescere Digital, Emily Muchow, Marketing & Events Manager Boe Creative, Michael Johnson, Vice President Friendswood Development Company, Ryan Boe, Digital Marketing Manager Crescere Digital. 

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