Author: Cheryl Perry

Crescere Digital is pleased to announce the appointment of Chris Dickson as the digital marketing agency’s President, Digital Services. In this newly expanded role, Chris will oversee all aspects of the growing company’s portfolio, which includes digital accounts for Friendswood Development Company, Shea Homes, Gracepoint Homes, and Chesmar Homes, among others. Chris will be responsible for managing day-to-day operations of the agency’s digital services, e.g., web design and programming, SEO, paid social media, paid search and display ads and overall business strategy.

He will also work closely with Partners Randy Corson and Cheryl Perry on new business development opportunities.

A seasoned digital marketer with nearly two decades of experience in the digital and IT space, Chris joins Crescere from Lopez Negrete Communications, one of the nation’s largest and most-respected full-service Hispanic ad agencies, based in Houston. There, he worked on multinational accounts including United Airlines, Bank of America, McDonald’s, Verizon, Walmart, Samsung, and Realtor.com.

Prior to Lopez Negrete, Chris worked for Riversand Technologies, an enterprise master data management provider where he managed multi-million dollar software implementations for international brands such as VF Corporation, ESAB and Schneider Electric. When not servicing clients, Chris spends time as a new father of his 18-month-old daughter and maintains an active lifestyle, which includes cycling, skiing, and scuba diving.

“We are very excited to have someone with Chris’ depth of experience leading the Crescere Digital team,” says Corson.

Randy Corson and Cheryl Perry have joined forces to create a new digital marketing company, Crescere Digital. Corson is Vice President of Residential Development for MISCHER, where he is a third generation member of the MISCHER family business. Perry has owned Boe Creative Services since 1999 and has handled the marketing and advertising for MISCHER for several years. "Cheryl and I have worked together and successfully marketed MISCHER's communities, including Cypress Creek Lakes. We decided to enter into this new venture because we see a need for these services with an elevated level of service and quality locally," said Corson.

Crescere (which means "to grow" in Italian) Digital has a built-in client base of Boe Creative Service clients. Boe Creative lifted all of its digital marketing work and digital team members over to Crescere Digital. "Our digital team will continue to serve Boe Creative clients and work closely with our marketing team, but Crescere Digital will focus exclusively on digital offerings," said Perry.