What is your brand’s personality?
Your brand voice serves as a guide of what to say & how to say it. How you approach your brand voice can increase brand recognition & enhance customer experience.
Now let’s break it down!
Construct your brand voice by determining the core company values, target audience, tone, and consistency across communication platforms.
Core Company Values
Your company’s mission statement reflects who you are as a business.
Authenticity is key & will guide your company to establish characteristics that represent your brand.
Target Audience
Who are you talking to?
You should know your audience better than anyone – how to communicate & connect is crucial to building trust between consumer and brand.
Building a strong relationship takes time but remember, Rome wasn’t built in a day!
Brand Tone
What mood or emotion does your brand convey?
If you need more clarification, check out this list of tones and see what stands out.
- Humor
- Bold
- Edgy
- Professional
- Casual
- Intelligent
Consistency Across Platforms
Don’t confuse your audience!
Consistency establishes trust. All writing should say the same thing from the website, social media posts, and email marketing campaigns.
Let’s establish your brand voice together! Connect with our experienced marketing team by visiting crescere-digital.com/connect.
SOURCE: HUBSPOT.COM
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