Crescere Digital Has New Leadership

Crescere Digital is pleased to announce the appointment of Chris Dickson as the digital marketing agency’s President, Digital Services. In this newly expanded role, Chris will oversee all aspects of the growing company’s portfolio, which includes digital accounts for Friendswood Development Company, Shea Homes, Gracepoint Homes, and Chesmar Homes, among others. Chris will be responsible for managing day-to-day operations of the agency’s digital services, e.g., web design and programming, SEO, paid social media, paid search and display ads and overall business strategy.

He will also work closely with Partners Randy Corson and Cheryl Perry on new business development opportunities.

A seasoned digital marketer with nearly two decades of experience in the digital and IT space, Chris joins Crescere from Lopez Negrete Communications, one of the nation’s largest and most-respected full-service Hispanic ad agencies, based in Houston. There, he worked on multinational accounts including United Airlines, Bank of America, McDonald’s, Verizon, Walmart, Samsung, and Realtor.com.

Prior to Lopez Negrete, Chris worked for Riversand Technologies, an enterprise master data management provider where he managed multi-million dollar software implementations for international brands such as VF Corporation, ESAB and Schneider Electric. When not servicing clients, Chris spends time as a new father of his 18-month-old daughter and maintains an active lifestyle, which includes cycling, skiing, and scuba diving.

“We are very excited to have someone with Chris’ depth of experience leading the Crescere Digital team,” says Corson.

Randy Corson Named to West Houston Association Board

As the new year begins, The West Houston Association (WHA) has named Crescere Digital Partner Randy Corson to its Board of Directors. Corson will be the board representative for Mischer Investments. Corson’s history with the WHA spans back many years as Mischer Investments was a founding member in 1979 and his grandfather, Walter Mischer Sr. received the group’s prestigious Impact Award in 2004. “Mischer has been in business for more than 65 years,” said Corson. “I’ve been involved in many different roles with WHA over the years serving on different committees and two years ago, I went through the leadership program… and now I’m thrilled to be a part of the Board. We promote development, mobility and infrastructure in West Houston, and living here, I have a real interest in how things progress.”

The West Houston Association has a 40-year history of bringing new ideas to Greater West Houston in infrastructure, public policies and planning. They are a 501c4 nonprofit organization that aims to create a better living and working environment for the 1.6 million residents and 600,000 employees in Greater West Houston.